Universal and Reeltime select fluxDVD to power the first ever intenational Download-to-own service with secure burn technology

Sydney, 24th November 2006 – Universal Pictures Australasia and ReelTime Media Ltd Australian Stock Exchange Code : RMA) today announced a partnership to launch the first ever major movie download-to-own (DTO) service in the international market to include secure burn technology. The deal also marks the first major movie DTO service in Australia and New Zealand, releasing movies day-and-date with retail DVD, via its online entertainment portal, www.reeltime.tv.

In an international first, from 29th November, consumers with high speed broadband connection will be able to download a wide selection of Universal movies and content for permanent ownership via a unique 3-copy secure burn DTO model. By logging onto www.reeltime.tv consumers can access two Windows Media files, downloadable to PC/laptop and a portable device (compatible with Windows Play4Sure technology) and a third digital file that allows the movie to be securely and legitimately burned to DVD, containing full DVD functionality.

Eddie Cunningham, newly named President of Universal Pictures International Entertainment (UPIE) commented, “Universal is very proud to consolidate our global DTO leadership by unveiling the first ever download model in the international market to incorporate secure burn technology. This key feature gives consumers full flexibility and control over how they enjoy our movies.”

From the launch date, consumers will be able to choose from an initial selection of 35 Universal titles, led by Miami Vice which will be available day and date with the DVD retail release. ReelTime will progressively encode and make available new release titles on the same day and date as DVD release, as well as further catalogue titles – providing greater depth of titles and consumer choice each month.
Other titles available at launch include The Fast & Furious: Tokyo Drift, The Break Up, The Bourne Supremacy, King Kong, The 40 Year Old Virgin and Curious George. This will build to a larger range of around 100 titles in late 2006/early 2007. Downloads will be priced from $A14.98, with new release titles averaging at $A33.99 being price competitive with physical retailers – but with the advantage of the additional portable and PC format.

"DTO represents a spectacular development in digital entertainment offerings”, commented John Karantzis, Managing Director of ReelTime Media Ltd. “This unique offer will be supported by Universal’s world-class content at a very attractive price point. We feel this service also provides a robust anti-piracy alternative, as well as providing professionally encoded content for portable devices, for enjoyment anytime, any place. DTO is a revolutionary new model which will attract consumers, and give them the freedom of choosing titles how they want them, when they want them."

Liz Van Hooven, Managing Director of Universal Pictures Australasia said “Universal is delighted to launch both the first major movie DTO service in Australia and to be the first major studio internationally to launch a DTO service with a secure burn option, allowing an even more complete digital experience for consumers. We are excited to continue the Universal tradition of being first to market with our world-class movies on DTO.”

Universal Pictures Australasia is a division of Universal Pictures International, part of NBC Universal - one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80%-owned by General Electric, with 20% controlled by Vivendi.

ReelTime Media Ltd (ASX : RMA) is an online entertainment company, who is Australia's leading, ISP independent, broadband TV operator. We provide legal, quality, multi formatmajor & independent studio movie, TV episode/seasons and associated property downloads. We incorporate Australia and New Zealand’s largest range of feature length movie and television entertainment delivered via IP networks direct to either PC and Media Centres/TV’s, portable devices, mobile phones and soon to TV via dedicated Set Top Boxes, to suit consumer lifestyle choices. ReelTime provides content and entertainment rich services either directly to consumers from its portal (www.reeltime.tv) or via various ISPs, media partners, web portals and telcos in Australia and the region. ReelTime also offers broadband TV services which complement existing ISP and New Media services, and is partnered with Yahoo!7 in Australia for delivery of ReelTime’s studio content to the public. ReelTime also partners with NS8 Corporation, SecureMedia and Tandberg to assist with aspects of its platform in its aim to provide an alternative to physical distribution.